CBIC Felicitates Media Professionals on Chinese “Little New Year,” Celebrates Year of the Horse

By Caroline Ameh

China Broadcasting International Economic and Technical Cooperation Co., Ltd. (CBIC) has extended warm greetings to media professionals worldwide in celebration of “Little New Year” (Xiaonian), a traditional observance on the Chinese lunar calendar that precedes the Spring Festival and symbolizes renewal, family reunion, and hopeful expectations for the year ahead.

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In a goodwill message dated February 10, 2026, the organization noted that the occasion marks a significant cultural moment in Chinese tradition, describing it as a time to pause, reflect, and look forward with optimism. CBIC highlighted that the year 2026 corresponds to the Year of the Horse, which in Chinese culture represents energy, perseverance, and good fortune.

The company likened Chinese civilization to a river flowing for five millennia, emphasizing the enduring cultural heritage reflected in Spring Festival celebrations, one of the most cherished periods in China’s cultural calendar.

Addressing professionals in broadcasting and audiovisual media, CBIC commended journalists and content creators for capturing “the pulse of our times” through their lenses and voices, noting their role in bridging cultures and connecting global audiences, particularly in an era defined by rapid technological change and evolving storytelling methods.

Looking ahead to the new lunar year, the organization encouraged media practitioners to embrace change with courage, spark ideas with creative vitality, and pursue excellence with steady determination.

It expressed hope that collective storytelling efforts would continue to inspire audiences and foster cross-border understanding.

CBIC concluded by wishing media professionals a joyful, fulfilling, and peaceful Lunar New Year.