SBI Media Group Launches New Global Website, Accelerating Group-Wide Digital Transformation

From Dooshima Terkura no, Makurdi

SBI Media Group has launched a new global website as part of a sweeping digital transformation initiative aimed at strengthening its international footprint and enhancing collaboration across its network of sister companies.

The Group Chief Executive Officer, (CEO) Rotimi Bankole, said the platform is designed to better reflect the Group’s global ambitions while providing clients and partners with seamless access to its services and expertise.

Bankole, head of the Africa-rooted media and marketing powerhouse, an affiliate partner of Stagwell, said the newly unveiled website represents a significant milestone in its evolution into a fully integrated global agency adding that the refreshed digital presence positions the Group to more effectively connect stakeholders across key international markets.

Engineered for clarity, speed, and compelling storytelling, the new platform serves as a central hub that showcases SBI Media Group’s purpose, capabilities, insights, and latest updates. It offers a streamlined architecture that allows clients and partners to easily explore the Group’s depth of expertise and engage directly with its teams across regions.

The website also reinforces a consistent global brand experience, amplifying collaboration and synergy among affiliated sister companies. By centralizing its messaging and showcasing its expansive capabilities, the Group aims to present a unified front that enhances its global competitiveness.

According to the company CEO, the launch of the website is only one component of a broader and ongoing digital transformation programme. This internal overhaul includes the rollout of a sophisticated enterprise platform designed to strengthen coordination, standardize publishing governance, and optimize operational alignment throughout the organization.

The ultimate objective of the transformation initiative is to enable faster, more consistent, and higher-quality service delivery to clients and partners worldwide. By harmonizing internal systems and improving digital workflows, the Group seeks to drive greater efficiency and integrated execution across markets.

Bankole described the new website as a powerful public milestone in the company’s larger transformation journey noting that the platform reinforces the Group’s global ambition and strengthens its interconnected network while elevating how it presents its work and strategic thinking to the world.

He emphasized that the enhanced digital presence will allow the organization to deliver stronger and more integrated execution for every client and partner, reflecting its ambition to operate at the highest global standards.

Speaking on the strategic direction of the initiative, Group Strategy and Digital Transformation Lead, Samuel Odusami, said the vision is to leverage digital and AI capabilities across the Group’s global footprint to firmly establish SBI Media Group as Africa’s Global Agency.

He added that the company is actively showcasing its proprietary technology and software capabilities, which it uses to build bespoke systems, workflows, and client experiences. The Group also intends to extend these solutions across diverse industries and sectors.

Among the key highlights of the new website are a more defined “Who We Are” narrative, clearer Group positioning, enhanced work showcases, and improved access to strategic insights and press updates. The platform also offers stronger pathways for global partnerships and supplier engagement, alongside user-friendly contact routes for all key offices and regional teams, reinforcing SBI Media Group’s commitment to accessibility and integrated global service delivery.